This project was part of a global approach, since we had also redesigned the websites of Finaris – the group’s parent company – as well as Talence Patrival. The aim was to create a homogeneous digital ecosystem, capable of reflecting both the specific identity of each structure and the coherence of the group as a whole.

For Primaval, we worked on a platform designed above all for users: future customers, partners and network advisors. The challenge was to make access to information simpler, clearer and more efficient, while highlighting the expertise of the firms present throughout France. We redesigned the site’s architecture, user paths, content hierarchy and interfaces to improve navigation and highlight the group’s expertise.

On the technical side, we developed a robust, high-performance, scalable environment capable of supporting the network’s development over time. In particular, this has meant working hard on performance, mobile optimization, display speed, natural referencing and content structuring to improve the group’s visibility on search engines.

We also paid particular attention to the graphic identity and user experience, with a modern, sober and professional interface aligned with the group’s high-end positioning. Every element has been designed to inspire confidence, showcase member firms and facilitate contact with advisors.

Beyond the visual redesign, this project had a strategic ambition above all: to give Primaval a digital tool capable of supporting its national development in the long term, while reinforcing the visibility and credibility of its network of CGPs. A platform designed to be useful, efficient and durable – for the benefit of advisors and their customers alike.