A press kit is a set of documents and materials designed to provide journalists and influencers with all the information they need about a company, product or service. The press kit is designed to facilitate the work of the media by giving them rapid access to clear, accurate and engaging information, which can increase the chances of obtaining positive media coverage.

Press kit example: launch of a new fintech solution

Background :

A fintech startup launches a new online personal financial management platform that allows users to track their spending, set budgets, and plan their financial goals. The aim is to gain significant media coverage to attract both potential users and investors.

Press Kit contents :

1. Press release:
   • Main announcement: Brief presentation of the new platform, its main features, and the advantages it offers over existing solutions.
   • Quotes: Include quotes from the CEO or founders explaining the vision behind the platform, the problems it solves, and the expected impact on users.
   • Launch date and availability: Indicate the official launch date and target markets (e.g. “Available now in France and Europe”).
   • Call to Action: Encourage journalists to test the platform themselves or contact the team for more information or interviews.
2. Company fact sheet:
   • Company history: Brief history of the startup, including founding date, founders, and milestones in its development.
   • Mission and vision: Mission statement summarizing the company’s purpose and long-term objectives.
   • Platform highlights: List of key features (e.g. “Real-time expense tracking”, “Automatic transaction analysis”, “Personalized financial advice”) and benefits for users.
   • Figures: Information on funding received, number of current users or growth forecasts, if available.
3. Biographies of founders and management team:
   • Founder profiles: Brief biographies of the founders, including their professional background, expertise in finance or technology, and motivation for launching the startup.
   • High-quality photos: Professional portraits of the founders and management team, downloadable in high resolution for use in articles.
4. Multimedia content:
   • Platform screenshots: Images illustrating the platform’s main features, such as the dashboard, budgeting tools and expense tracking charts.
   • Demo video: A short video explaining how to use the platform, its benefits, and how it stands out from the competition. This video can be used in online articles or on social networks.
   • Logo and other graphic elements: Provide high-resolution versions of the company logo, as well as any other branding elements (such as official colors or fonts).
5. Case studies and testimonials:
   • User stories: Present real-life case studies from users of the platform, showing how it has helped them better manage their finances, achieve financial goals, or reduce debt.
   • Testimonials: Include testimonials from satisfied users or partners, as well as quotes from opinion leaders in finance or technology.
6. Press contacts:
   • Contact information: Details of the PR or communications manager, including e-mail, phone number, and possibly links to social networks.
   • Interview requests: Suggest interviews with founders or key team members for more in-depth articles.
7. Additional information:
   • Links to social networks: Provide links to the company’s social profiles (LinkedIn, Twitter, Facebook) so journalists can follow news and share content.
   • Event invitations: If a launch event or webinar is planned, include an invitation or registration link for interested journalists and influencers.

Press Kit distribution :

1. Personalized shipping:
   • Contact lists: Send the press kit to journalists, bloggers and influencers specializing in fintech, personal finance or technology. Adapt the e-mail introduction to the recipient to maximize impact.
   • Distribution platforms: Use online press release distribution services to reach a wider audience.
2. Follow-up:
   • Follow-up: After the mailing, personally contact key journalists to ensure they have received the press kit, and offer interviews or demonstrations of the platform.
   • Social network engagement: Share press kit content on the company’s social networks, encouraging shares and engaging in conversations with influencers.

Expected results :

• Media coverage: Articles in well-known fintech publications, blogs specializing in personal finance, and mentions on social networks by influencers.
• Increased engagement: Increased traffic to the platform’s website, registrations for free trials or app downloads.
• Enhanced credibility: Positive media coverage and credible user testimonials reinforce the startup’s position as a trusted player in the financial management sector.

Conclusion

A well-designed press kit is an essential tool for any company wishing to maximize the impact of its product or service launch, especially in a competitive sector such as Fintech. By providing comprehensive, well-organized and easily accessible information, a press kit increases the chances of positive media coverage and helps to build a company’s reputation and credibility. This process is all the more crucial in the financial sector, where trust and transparency are key factors for long-term success.