« Back to Glossary Index
WordPress is an open-source content management system (CMS) that makes it easy to create and manage websites. Originally designed for blogging, WordPress has evolved over the years to become one of the most popular platforms for creating all kinds of sites, from blogs and corporate sites to online stores, portfolios and more.
Key features of WordPress :
- Ease of use: WordPress is renowned for its ease of use, enabling even non-developers to create and manage a website without the need for advanced technical skills.
- Themes and plugins: WordPress offers a wide variety of themes (design templates) and plugins (extensions that add functionality) that let you customize the look and feel of your site without coding.
- Community and support: As an open-source platform, WordPress benefits from a large community of developers and users who contribute to the development of new themes, plugins and the continuous improvement of the platform.
- SEO-friendly: WordPress is designed to be optimized for search engines (SEO), making it easy to improve a site’s natural referencing.
- Adaptability and scalability: Whether for a simple personal blog or a complex e-commerce site, WordPress can be adapted to the specific needs of each project.
Use by communications agencies :
Communication agencies use WordPress extensively for several reasons:
- Fast deployment: WordPress lets you create websites quickly, which is crucial for agencies that often have to deliver projects to tight deadlines.
- Lower cost: By using WordPress, agencies can reduce development costs, as there’s no need to develop an entirely custom website. What’s more, the many plugins available mean that features can be added at no extra cost.
- Customization: While WordPress is easy to use, it’s also extremely customizable. Agencies can create unique sites tailored to their customers’ specific needs, while building on a stable, proven foundation.
- Easy management for customers: Once the site has been delivered, customers can take over the day-to-day management of their site without the need for technical expertise, thanks to WordPress’ intuitive user interface.
- Rich ecosystem: With a multitude of plugins and themes available, agencies can add advanced features such as social network integration, reservation management systems, online stores and more, without having to develop them from scratch.
- Ongoing support and updates: Agencies can offer ongoing maintenance services, ensuring that their customers’ WordPress sites are always up-to-date, secure and functional.
In short, WordPress is a powerful and flexible tool that enables communications agencies to create effective websites, while offering great freedom of customization and ease of use for their customers.
« Back to Glossary Index
