As part of our partnership with Kirao Asset Management, we undertook a total redesign of their website to align their online presence with their vision of excellence and expertise in asset management. The project aimed to transform their platform into a truly interactive tool, facilitating access to information for their customers and partners. We completely redesigned the site’s structure, focusing on simplified navigation so that users could access essential data on their funds and investment strategies more quickly. Emphasis has been placed on a clear, punchy design that reflects Kirao AM’s identity while ensuring a fluid experience on all media, from smartphone to desktop. To complement this, we have added functionalities for viewing fund performance and easily downloading up-to-date regulatory documents. The redesign focused on a user-centric approach, with the aim of strengthening transparency, effective communication and the relationship of trust between Kirao AM and its customers. The project was carried out in collaboration with the agency Theory of fiction.