{"id":18687,"date":"2025-01-24T11:05:04","date_gmt":"2025-01-24T11:05:04","guid":{"rendered":"https:\/\/www.agencesand.fr\/home\/marketing-glossary\/"},"modified":"2026-03-06T16:16:28","modified_gmt":"2026-03-06T16:16:28","slug":"marketing-glossary","status":"publish","type":"page","link":"https:\/\/www.agencesand.fr\/en\/home\/marketing-glossary\/","title":{"rendered":"Marketing glossary"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"18687\" class=\"elementor elementor-18687 elementor-17958\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-787388c e-flex e-con-boxed e-con e-parent\" data-id=\"787388c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8e6ccda elementor-widget elementor-widget-heading\" data-id=\"8e6ccda\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\"><span style=\"font-weight:700\">Marketing<\/span> glossary<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c148a0d elementor-widget elementor-widget-breadcrumbs\" data-id=\"c148a0d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"breadcrumbs.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p id=\"breadcrumbs\"><span><span><a href=\"https:\/\/www.agencesand.fr\/en\/\">Accueil<\/a><\/span><\/span><\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"unlimited-elements-background-overlay\" data-forid=\"787388c\" data-location=\"back\" style=\"display:none\">\n\t\t\t<template>\n\t\t\t\n<!-- start Masks &amp; Patterns Background -->\n<style>\/* widget: Masks &amp; Patterns Background *\/\n\n\n\n\n\n  #uc_masks_patterns_bg_addon13359 .ue_background_mask {\n          --mask: url(\"data:image\/svg+xml,%3csvg fill='%23FFFFFF' viewBox='0 0 1920 1440' preserveAspectRatio='xMinYMin slice' xmlns='http:\/\/www.w3.org\/2000\/svg' %3e%3cpath d='M559.2 0l980 887 381-371V0zm1021 924.3l339.7 307.4V602zM495.7 1440H1920v-112l-674.3-610.3z'\/%3e%3c\/svg%3e\");\n    \n    \");\n      }\n\n  #uc_masks_patterns_bg_addon13359 .ue_background_mask {\n    position: absolute;\n    top: 0px;\n    left: 0px;\n    width: 100%;\n    height: 100%;\n    background-image: var(--mask);\n      }\n\n\n@media only screen and (max-width: 767px) {\n    }\n\n<\/style>\n\n<div id=\"uc_masks_patterns_bg_addon13359\">\n        <div class=\"ue_background_mask\"><\/div>\n  <\/div>\n<script type=\"text\/javascript\"  id=\"ue_script_masks_patterns\">\n\n\/* Masks & Patterns Background scripts: *\/ \n\n\n<\/script>\n<!-- end Masks & Patterns Background -->\t\t\t<\/template>\n\t\t<\/div>\n\t\t\n\t\t<div class=\"elementor-element elementor-element-202c9cb e-flex e-con-boxed e-con e-parent\" data-id=\"202c9cb\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-82889a7 e-con-full e-flex e-con e-child\" data-id=\"82889a7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d4de7cc elementor-widget elementor-widget-text-editor\" data-id=\"d4de7cc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"desc\">The SAND agency has put together a marketing lexicon, bringing together many of the terms used by professionals in the sector. Whether you&#8217;re a communications expert, a business leader or simply curious to expand your knowledge, this lexicon will help you better understand the specific language of marketing and master its subtleties. <\/p><div class=\"cm-glossary\"><div class=\"glossary-container \"><input type=\"hidden\" class=\"cmtt-attribute-field\" name=\"glossary_index_style\" value=\"classic\"><div id=\"glossaryList-nav\" class=\"listNav \" role=\"tablist\"><\/div><ul class=\"glossaryList\" role=\"tablist\" id=\"glossaryList\"  itemscope itemtype=\"https:\/\/schema.org\/DefinedTermSet\"><li class=\"\"  itemscope itemtype=\"https:\/\/schema.org\/DefinedTerm\" ><a href=\"https:\/\/www.agencesand.fr\/en\/glossary\/a-b-testing\/\"  role=\"term\" class=\"glossaryLink glossary-link-title \"   style=\"\"   itemprop=\"url\" ><span itemprop=\"name\">A\/B Testing<\/span><\/a><\/li><li class=\"\"  itemscope itemtype=\"https:\/\/schema.org\/DefinedTerm\" ><a href=\"https:\/\/www.agencesand.fr\/en\/glossary\/acquisition\/\"  role=\"term\" class=\"glossaryLink glossary-link-title \"   style=\"\"   itemprop=\"url\" ><span itemprop=\"name\">Acquisition<\/span><\/a><\/li><li class=\"\"  itemscope itemtype=\"https:\/\/schema.org\/DefinedTerm\" ><a href=\"https:\/\/www.agencesand.fr\/en\/glossary\/adwords\/\"  role=\"term\" class=\"glossaryLink glossary-link-title \"   style=\"\"   itemprop=\"url\" ><span itemprop=\"name\">AdWords<\/span><\/a><\/li><li class=\"\"  itemscope itemtype=\"https:\/\/schema.org\/DefinedTerm\" ><a href=\"https:\/\/www.agencesand.fr\/en\/glossary\/affinity-marketing\/\"  role=\"term\" class=\"glossaryLink glossary-link-title \"   style=\"\"   itemprop=\"url\" ><span itemprop=\"name\">Affinity Marketing<\/span><\/a><\/li><li class=\"\"  itemscope itemtype=\"https:\/\/schema.org\/DefinedTerm\" ><a href=\"https:\/\/www.agencesand.fr\/en\/glossary\/analytics\/\"  role=\"term\" class=\"glossaryLink glossary-link-title \"   style=\"\"   itemprop=\"url\" ><span itemprop=\"name\">Analytics<\/span><\/a><\/li><li class=\"\"  itemscope itemtype=\"https:\/\/schema.org\/DefinedTerm\" ><a href=\"https:\/\/www.agencesand.fr\/en\/glossary\/audience\/\"  role=\"term\" class=\"glossaryLink glossary-link-title \"   style=\"\"   itemprop=\"url\" ><span itemprop=\"name\">Audience<\/span><\/a><\/li><li class=\"\"  itemscope itemtype=\"https:\/\/schema.org\/DefinedTerm\" ><a href=\"https:\/\/www.agencesand.fr\/en\/glossary\/benchmarking\/\"  role=\"term\" class=\"glossaryLink glossary-link-title \"   style=\"\"   itemprop=\"url\" ><span itemprop=\"name\">Benchmarking<\/span><\/a><\/li><li class=\"\"  itemscope itemtype=\"https:\/\/schema.org\/DefinedTerm\" ><a href=\"https:\/\/www.agencesand.fr\/en\/glossary\/branding\/\"  role=\"term\" class=\"glossaryLink glossary-link-title \"   style=\"\"   itemprop=\"url\" ><span itemprop=\"name\">Branding<\/span><\/a><\/li><li class=\"\"  itemscope itemtype=\"https:\/\/schema.org\/DefinedTerm\" ><a href=\"https:\/\/www.agencesand.fr\/en\/glossary\/buyer-persona\/\"  role=\"term\" class=\"glossaryLink glossary-link-title \"   style=\"\"   itemprop=\"url\" ><span itemprop=\"name\">Buyer Persona<\/span><\/a><\/li><li class=\"\"  itemscope itemtype=\"https:\/\/schema.org\/DefinedTerm\" ><a href=\"https:\/\/www.agencesand.fr\/en\/glossary\/call-to-action-cta\/\"  role=\"term\" class=\"glossaryLink glossary-link-title \"   style=\"\"   itemprop=\"url\" ><span itemprop=\"name\">Call-to-Action (CTA)<\/span><\/a><\/li><li class=\"\"  itemscope itemtype=\"https:\/\/schema.org\/DefinedTerm\" ><a href=\"https:\/\/www.agencesand.fr\/en\/glossary\/churn-rate\/\"  role=\"term\" class=\"glossaryLink glossary-link-title \"   style=\"\"   itemprop=\"url\" ><span itemprop=\"name\">Churn Rate<\/span><\/a><\/li><li class=\"\"  itemscope itemtype=\"https:\/\/schema.org\/DefinedTerm\" ><a href=\"https:\/\/www.agencesand.fr\/en\/glossary\/content-marketing\/\"  role=\"term\" class=\"glossaryLink glossary-link-title \"   style=\"\"   itemprop=\"url\" ><span itemprop=\"name\">Content Marketing<\/span><\/a><\/li><li class=\"\"  itemscope itemtype=\"https:\/\/schema.org\/DefinedTerm\" ><a href=\"https:\/\/www.agencesand.fr\/en\/glossary\/cross-selling\/\"  role=\"term\" class=\"glossaryLink glossary-link-title \"   style=\"\"   itemprop=\"url\" ><span itemprop=\"name\">Cross-Selling<\/span><\/a><\/li><li class=\"\"  itemscope itemtype=\"https:\/\/schema.org\/DefinedTerm\" ><a href=\"https:\/\/www.agencesand.fr\/en\/glossary\/data-driven-marketing\/\"  role=\"term\" class=\"glossaryLink glossary-link-title \"   style=\"\"   itemprop=\"url\" ><span itemprop=\"name\">Data-Driven Marketing<\/span><\/a><\/li><li class=\"\"  itemscope itemtype=\"https:\/\/schema.org\/DefinedTerm\" ><a href=\"https:\/\/www.agencesand.fr\/en\/glossary\/growth-hacking\/\"  role=\"term\" class=\"glossaryLink glossary-link-title \"   style=\"\"   itemprop=\"url\" ><span itemprop=\"name\">Growth Hacking<\/span><\/a><\/li><li class=\"\"  itemscope itemtype=\"https:\/\/schema.org\/DefinedTerm\" ><a href=\"https:\/\/www.agencesand.fr\/en\/glossary\/inbound-marketing\/\"  role=\"term\" class=\"glossaryLink glossary-link-title \"   style=\"\"   itemprop=\"url\" ><span itemprop=\"name\">Inbound Marketing<\/span><\/a><\/li><li class=\"\"  itemscope itemtype=\"https:\/\/schema.org\/DefinedTerm\" ><a href=\"https:\/\/www.agencesand.fr\/en\/glossary\/key-performance-indicator-kpi\/\"  role=\"term\" class=\"glossaryLink glossary-link-title \"   style=\"\"   itemprop=\"url\" ><span itemprop=\"name\">Key Performance Indicator (KPI)<\/span><\/a><\/li><li class=\"\"  itemscope itemtype=\"https:\/\/schema.org\/DefinedTerm\" ><a href=\"https:\/\/www.agencesand.fr\/en\/glossary\/lead-nurturing\/\"  role=\"term\" class=\"glossaryLink glossary-link-title \"   style=\"\"   itemprop=\"url\" ><span itemprop=\"name\">Lead Nurturing<\/span><\/a><\/li><li class=\"\"  itemscope itemtype=\"https:\/\/schema.org\/DefinedTerm\" ><a href=\"https:\/\/www.agencesand.fr\/en\/glossary\/marketing-automation\/\"  role=\"term\" class=\"glossaryLink glossary-link-title \"   style=\"\"   itemprop=\"url\" ><span itemprop=\"name\">Marketing automation<\/span><\/a><\/li><li class=\"\"  itemscope itemtype=\"https:\/\/schema.org\/DefinedTerm\" ><a href=\"https:\/\/www.agencesand.fr\/en\/glossary\/persona-marketing\/\"  role=\"term\" class=\"glossaryLink glossary-link-title \"   style=\"\"   itemprop=\"url\" ><span itemprop=\"name\">Persona Marketing<\/span><\/a><\/li><li class=\"\"  itemscope itemtype=\"https:\/\/schema.org\/DefinedTerm\" ><a href=\"https:\/\/www.agencesand.fr\/en\/glossary\/social-return-on-investment\/\"  role=\"term\" class=\"glossaryLink glossary-link-title \"   style=\"\"   itemprop=\"url\" ><span itemprop=\"name\">Social Return on Investment<\/span><\/a><\/li><li class=\"\"  itemscope itemtype=\"https:\/\/schema.org\/DefinedTerm\" ><a href=\"https:\/\/www.agencesand.fr\/en\/glossary\/storytelling\/\"  role=\"term\" class=\"glossaryLink glossary-link-title \"   style=\"\"   itemprop=\"url\" ><span itemprop=\"name\">Storytelling<\/span><\/a><\/li><li class=\"\"  itemscope itemtype=\"https:\/\/schema.org\/DefinedTerm\" ><a href=\"https:\/\/www.agencesand.fr\/en\/glossary\/ux\/\"  role=\"term\" class=\"glossaryLink glossary-link-title \"   style=\"\"   itemprop=\"url\" ><span itemprop=\"name\">UX<\/span><\/a><\/li><li class=\"\"  itemscope itemtype=\"https:\/\/schema.org\/DefinedTerm\" ><a href=\"https:\/\/www.agencesand.fr\/en\/glossary\/zero-moment-of-truth-zmot\/\"  role=\"term\" class=\"glossaryLink glossary-link-title \"   style=\"\"   itemprop=\"url\" ><span itemprop=\"name\">Zero Moment of Truth (ZMOT)<\/span><\/a><\/li><\/ul><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0cd7275 e-con-full e-flex e-con e-child\" data-id=\"0cd7275\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-9eb6036 e-con-full e-flex e-con e-child\" data-id=\"9eb6036\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;sticky&quot;:&quot;top&quot;,&quot;sticky_on&quot;:[&quot;desktop&quot;,&quot;laptop&quot;],&quot;sticky_offset&quot;:40,&quot;sticky_parent&quot;:&quot;yes&quot;,&quot;sticky_effects_offset&quot;:0,&quot;sticky_anchor_link_offset&quot;:0}\">\n\t\t<div class=\"elementor-element elementor-element-8ac6a67 e-con-full e-flex e-con e-child\" data-id=\"8ac6a67\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7e15899 elementor-widget elementor-widget-heading\" data-id=\"7e15899\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Our <span style=\"font-weight:700\">offer :<\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7facf7a elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"7facf7a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.agencesand.fr\/en\/home\/our-services\/communication-strategy\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" width=\"800px\" height=\"800px\" viewBox=\"0 0 64 64\" aria-hidden=\"true\" class=\"iconify iconify--emojione-monotone\" preserveAspectRatio=\"xMidYMid meet\"><path d=\"M56 2L18.8 42.909L8 34.729H2L18.8 62L62 2z\" fill=\"#000000\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Communication strategy<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.agencesand.fr\/branding\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" width=\"800px\" height=\"800px\" viewBox=\"0 0 64 64\" aria-hidden=\"true\" class=\"iconify iconify--emojione-monotone\" preserveAspectRatio=\"xMidYMid meet\"><path d=\"M56 2L18.8 42.909L8 34.729H2L18.8 62L62 2z\" fill=\"#000000\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Branding<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.agencesand.fr\/sites-internet\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" width=\"800px\" height=\"800px\" viewBox=\"0 0 64 64\" aria-hidden=\"true\" class=\"iconify iconify--emojione-monotone\" preserveAspectRatio=\"xMidYMid meet\"><path d=\"M56 2L18.8 42.909L8 34.729H2L18.8 62L62 2z\" fill=\"#000000\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Website<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.agencesand.fr\/en\/home\/our-services\/social-networking\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" width=\"800px\" height=\"800px\" viewBox=\"0 0 64 64\" aria-hidden=\"true\" class=\"iconify iconify--emojione-monotone\" preserveAspectRatio=\"xMidYMid meet\"><path d=\"M56 2L18.8 42.909L8 34.729H2L18.8 62L62 2z\" fill=\"#000000\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Social networking<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.agencesand.fr\/en\/home\/our-services\/print\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" width=\"800px\" height=\"800px\" viewBox=\"0 0 64 64\" aria-hidden=\"true\" class=\"iconify iconify--emojione-monotone\" preserveAspectRatio=\"xMidYMid meet\"><path d=\"M56 2L18.8 42.909L8 34.729H2L18.8 62L62 2z\" fill=\"#000000\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Print<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"unlimited-elements-background-overlay\" data-forid=\"8ac6a67\" data-location=\"back\" style=\"display:none\">\n\t\t\t<template>\n\t\t\t\n<!-- start Masks &amp; Patterns Background -->\n<style>\/* widget: Masks &amp; Patterns Background *\/\n\n\n\n\n\n@media only screen and (max-width: 767px) {\n    }\n\n<\/style>\n\n<div id=\"uc_masks_patterns_bg_addon22186\">\n    <\/div>\n<script type=\"text\/javascript\"  id=\"ue_script_masks_patterns2\">\n\n\/* Masks & Patterns Background scripts: *\/ \n\n\n<\/script>\n<!-- end Masks & Patterns Background -->\t\t\t<\/template>\n\t\t<\/div>\n\t\t\n\t\t<div class=\"elementor-element elementor-element-15ccfe8 e-con-full e-flex e-con e-child\" data-id=\"15ccfe8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-644bc7b elementor-widget elementor-widget-heading\" data-id=\"644bc7b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Do you have a <span style=\"font-weight:700\">project in mind?<\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3be88e0 elementor-widget elementor-widget-button\" data-id=\"3be88e0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.agencesand.fr\/en\/home\/contact\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Contact us<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Marketing glossary The SAND agency has put together a marketing lexicon, bringing together many of the terms used by professionals in the sector. Whether you&#8217;re a communications expert, a business leader or simply curious to expand your knowledge, this lexicon will help you better understand the specific language of marketing and master its subtleties. Our [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":18502,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-18687","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Marketing glossary &#187; Agence SAND<\/title>\n<meta name=\"description\" content=\"The SAND agency offers you a marketing glossary of the most common terms used by professionals.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.agencesand.fr\/en\/home\/marketing-glossary\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing glossary &#187; 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